Tips for Creating a Great Publication
Showcase Your Expertise
When publishing a hobby or event, aim to convey a positive vibe and make the activity feel approachable. Capture interest with engaging visuals to attract new participants. You can showcase your expertise in three ways: with a description, images, and videos. For the best impact, use all three.
Description
Write a concise and descriptive text that creates interest in the activity.
Image
Use a real photo that instantly impresses potential participants.
Video
Convey a sense of capability and spark interest with a short video.
Writing the Description
The biggest challenge when writing a description is to stand out from competitors and motivate potential participants the way you want. The best approach is to focus on what the customer gains by choosing your service.
Focus on Customer Benefits
Avoid talking too much about your own company. Instead, highlight how the customer benefits from the activity. For example, do participants learn useful skills? Does the hobby offer a good chance to meet like-minded people?
Lead with the Most Important Point
Make sure the key message about the hobby or event appears right away. Start with a headline-like sentence that grabs the target audience’s attention, for example:
“Bring your child to skating lessons and watch their skills develop.”
Balance Sales and Information
A sales-oriented text encourages customers to buy and start the hobby. An informative text adds value and sparks interest. Aim for a good balance of both in your description.
Example
Give your child skating skills that will benefit them for life.
Bring your child to join the hobby and watch their skating skills improve.
Children learn skating through various games and activities. By the end of skating school, participants have mastered the basics.
Taking Photos
Your phone’s camera is perfect for capturing images for hobby and event publications. Keep these tips in mind for a great photo:
Lighting
Pay attention to lighting. Avoid dim or direct light towards the camera. On sunny days, position the camera so the sun isn’t directly in the frame. Avoid harsh shadows or washed-out faces from flash or sunlight.
What to Photograph
Focus on the actual activity or event. Choose people from the target group. Expressions and action convey competence and inspire potential participants.
Zoom
Keep the subject close to best capture emotion and atmosphere. If using zoom, be cautious as it can reduce image quality.
Angle
Experiment with different angles. Traditional eye-level shots work, but try unique perspectives to stand out. Consider landscape orientation to capture wider scenes.
Stability
Use the grid feature to keep shots straight. Hold the camera steady or use a tripod to avoid blur and ensure sharp images.
Take Plenty of Photos!
Don’t hesitate to take multiple shots to find the best expression and composition.